Groups Sales Executive

Category: Support Centre - Commercial and Marketing

Location: : Houghton Regis

Work Level 6 Based 5 days a week in Chiswell Court


As a Group Sales Executive at Premier Inn, you play a vital role in establishing Premier Inn as the world's most loved hotel brand for all client types, including Travel Management Companies, Leisure Tours, and Corporate and Leisure group customers. Your primary focus is securing high-value group bookings across the UK’s 850 sites by targeting priority quotes, promoting upsell opportunities, and delivering exceptional service both on the phone and digitally.

Success here means more than just hitting revenue targets—it’s about mastering cross-functional skills, consistently delivering on SLAs and KPIs, and embracing continuous learning. You’ll work closely with Trading, Commercial, and Operations teams to align strategic goals with customer expectations, ensuring a seamless, high-impact experience across every channel.

Why You'll love it here 

Up to 10% Bonus

15 Days Holiday

Bupa healthcare

Brand Discounts

What you'll be doing

  • Respond to all customers booking enquiries across all channels demands within the agreed SLA.
  • Drive to ensure that individual KPI’s, targets & expectations and met and further excelling: Booking Conversion, F&B Attachment Rate, Revenue results & customer service quality.
  • Communicate to the wider business to support higher value booking to optimism revenue for Premier Inn.

What you'll need

  • Ability to work to tight deadlines and manage time effectively.
  • Strong organisational skills, with a logical approach.
  • Ability to uncover opportunities through a good questioning style and strong listening skills.
  • Great Customer and Sales skills

If you're passionate about performance, collaboration, and growth, this is where you belong.


We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.

Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.

Job ref: 110556-4492
Advertised: 08 Oct 2025
Application closed: 18 Oct 2025

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A new kind of hotel for Premier Inn

A new kind of hotel for Premier Inn

The first ZIP will be opening in Cardiff March 2019, with more coming soon. Keep your eyes peeled for a ZIP near you.