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Cookie Policy

Whitbread (“Whitbread”, “we” or “us”) respects your data and your privacy is important to us. For more information about how we use and protect data please see our Privacy Policy.

Whitbread Group PLC is the controller of your personal data. Our address is Whitbread Court, Houghton Hall Business Park, Porz Avenue, Dunstable, Bedfordshire, LU5 5XE. For any queries relating to data protection, please contact

Consent to the use of cookies.

For our website to function properly we use cookies. To obtain your valid consent for the use and storage of cookies in the browser you use to access our website and to properly document this we use a consent management platform: CookieFirst. This technology is provided by Digital Data Solutions BV, Plantage Middenlaan 42a, 1018 DH, Amsterdam, The Netherlands. Website: referred to as CookieFirst.

When you access our website, a connection is established with CookieFirst’s server to give us the possibility to obtain valid consent from you to the use of certain cookies. CookieFirst then stores a cookie in your browser in order to be able to activate only those cookies to which you have consented and to properly document this. The data processed is stored until the predefined storage period expires or you request to delete the data. Certain mandatory legal storage periods may apply notwithstanding the aforementioned.

CookieFirst is used to obtain the legally required consent for the use of cookies. The legal basis for this is article 6(1)(c) of the General Data Protection Regulation (GDPR).

Server log files

Our website and CookieFirst automatically collect and store information in so-called server log files, which your browser automatically transmits to us. The following data is collected:

  • Your consent status or the withdrawal of consent
  • Your anonymised IP address
  • Information about your Browser
  • Information about your Device
  • The date and time you have visited our website
  • The webpage url where you saved or updated your consent preferences
  • The approximate location of the user that saved their consent preference
  • A universally unique identifier (UUID) of the website visitor that clicked the cookie banner

Why do we use cookies and similar technologies?

To make our website (including our mobile site) work better and to distinguish you from other users, we use cookies and similar technologies, such as tagging. Cookies and similar technologies can perform functions and personalise content.

What is a cookie and what do they do?

A cookie is a small text file which sits on your device or browser and assists with information flow and functionality. Cookies support the website, for instance, some cookies help with site security, others help us improve the site. Some cookies can personalise content. Each cookie performs a specific action.

For instance, cookies can send general information about how the site is used, which can be used for maintenance and improvement. These cookies don’t capture your personal data and we wouldn’t be able to identify people from the information. They simply log numbers and provide grouped information about site navigation – this tells us if people can find what they want.

Other cookies remember information from one page to another, so you don’t have to keep entering it. These are called “session” cookies. For example, ASP.Net is a session cookie which remembers your data from one page.

Cookies which remember things for longer, from one visit to the next, are called “persistent” cookies. Persistent cookies can do things like remember preferences and adjust content to suit you.

What are first and third-party cookies?

Cookies can be set by different parties. If the cookie comes from our site it is a first party cookie.

If it comes from another site, such as our suppliers or business partners, it is a third-party cookie, specifically chosen by us to provide a service, such as a more personalised visit.

Do I Have to Accept Cookies?

You may reject cookies, however the site functions will be affected. Cookies help the site to work properly and personalise your experience. You’ll be able to browse the site without cookies, but preferences, certain features and some standard functionality will not work. By accepting cookies, you allow us to improve your experience and remember information about you, which can personalise your experience.

If your browser accepts cookies, third parties may also use cookies, over which we have no control. These could be cookies which send targeted advertising and/ or analyse website use, for instance.

To reject or delete cookies, please see the “Managing Your Cookies” section below on how you can adjust your browser settings.

Managing Your Cookies

There are several ways to manage cookies.

You can use our cookie consent platform using the icon on every page (bottom-left of the screen)

You can also set your browser to prevent cookies from being accepted. set some browsers to send you an alert when a website is trying to place a cookie on your browser.More information should be in your browser’s “help” menu. How to adjust your browser will depend on which browser you’re using. Most browsers will allow first party cookies to be set and third party cookies to be rejected. block cookies by activating the setting on your browser to refuse all or some cookies.However, if you use your browser settings to block all cookies including essential cookies, site access and features can be limited or not available. delete cookies stored in your browser by “clearing cookies”.This will only delete cookies already stored.It won’t prevent new ones being accepted unless you change the acceptance settings.Also, clearing your cookies on one browser of one device does not automatically clear them on another.You need to clear all browsers on all devices, independently. More information about cookies and help with how to manage and delete cookies is available on external websites such as This link will open in a new window. Further information about advertising cookies, and how to manage them, can be found at (EU based), or (US based). We are not responsible for the content of external websites.

Please bear in mind that if you restrict or disable cookies it can limit functionality and prevent sites from working properly at all.

How long do cookies last?

Different cookies can last for different lengths of time.

Session cookies last for that website visit. Information is kept from one page to another, so you don’t have to keep entering it.

Persistent cookies are on your browser and may last for a year or until you delete them. They can personalise the site and remember information each time you visit. We use them to see how people engage with our site. It helps us change and develop the site and improve your experience of it.

What different types of cookies does the site use and what are they each for?

Different types of cookies do different things. We use the following cookies on our site.

Strictly Necessary Cookies support our website’s operation. They are essential when you move around our website and use its features. For example, they remember your details when you login. This allows you to access your account. Without such cookies such services cannot be provided.

Performance Cookies collect anonymous information on how people use the website, which helps us develop the site. We can see if people find things easily and improve site navigation.

Functional Cookies remember you when you return to the site and choices you have made on previous visits to the site, such as searches and which country you’re from. This allows us to personalise our content for you, such as enabling us to greet you by name and remember your preferences.

Advertising Cookies collect information about your browsing habits such as pages you visit and links you follow. This can be used to make our website more relevant to you. We may also share this information with certain third-party business partners to provide you with offers more particular to your individual tastes. These cookies are used to limit the number of times you see an advert and to measure the effectiveness of advertising campaigns. They are usually placed by third party advertising networks. They remember the websites you visit and that information may also be shared with other parties e.g. advertisers.

To opt out of being tracked by Google Analytics across all websites visit

How to refuse the use of cookies

Most web browsers allow some control of most cookies through the browser settings. You may refuse the use of cookies by selecting the appropriate settings in your browser. However, if you do this you may lose some useful functionality such as personalisation and ‘keep me signed in’ and ‘remember me’ features.

How to disable cookies in your browser

Here’s how to prevent new cookies from being installed and how to delete existing cookies. The exact procedure depends on which browser you are using.

Internet Explorer

To prevent new cookies from being installed and delete existing cookies:


To prevent new cookies from being installed:

To delete existing cookies:

Google Chrome

To prevent new cookies from being installed and delete existing cookies:


To prevent new cookies from being installed and delete existing cookies:

We're shaking up the steak world and offering you a fresh + exciting approach to dining out.

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Our first brand and still one of the UK's best loved restaurants.

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Our aim is - 'To serve the nation's favourite pub food, at great value prices, in a family friendly environment.'

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Cookhouse & Pub, a great place to get together.

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hub by Premier Inn is a smart new concept in urban hotels.

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Is it our beds, our food, our great value or our people that people love so much?

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Table Table is the perfect place to get together with family and friends.

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We serve up delicious dishes full of seasonal flavour and a variety of drinks including local cask ales.

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We get to serve an amazing 25 million customers each month in the UK.

About Us
A new kind of hotel for Premier Inn

A new kind of hotel for Premier Inn

The first ZIP will be opening in Cardiff March 2019, with more coming soon. Keep your eyes peeled for a ZIP near you.