Channel Executive

Category: Support Centre - Commercial and Marketing

Location: : Houghton Regis

At Whitbread, we’re committed to delivering exceptional value and a seamless experience from the moment guests consider booking to the time they arrive. Our Marketing team energises our brands t...


At Whitbread, we’re committed to delivering exceptional value and a seamless experience from the moment guests consider booking to the time they arrive. Our Marketing team energises our brands through compelling, full-funnel digital campaigns and play a vital role in driving incremental revenue, boosting hotel occupancy, and building lasting brand strength across our portfolio.

As a Premier Inn Channel Executive, you’ll be instrumental in supporting our Digital Marketing Team to deliver always-on activations with a full-funnel approach. From managing agency relationships and media planning to campaign activation and performance reporting, this role spans the key digital channels of Display/Programmatic and Affiliate marketing. Working alongside a collaborative team who also manage Paid Social and Push Notifications, you’ll bring a strong grasp of the digital media mix to drive continuous improvement and support across cross-channel initiatives that position Premier Inn as Europe’s no.1 budget hotel.  

Role:                                                   Channel Executive

Contract Type:                  Full-Time and Permanent 

Salary:                                       Up to £45,000pa (for the right experience) 

Location:                                         Holborn - London or Houghton Regis, Bedfordshire and hybrid working with coming to the office a minimum of 3 days a week  

Why You’ll Love It Here   

  • Individual Private healthcare 
  • Up to 10% matched pension 
  • Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand 
  • Annual Incentive of up to 15% Bonus   

Check out all our benefits here: https://www.whitbreadcareers.com/about-us/benefits/ 

What you’ll be doing:   

  • Lead the day-to-day management of Programmatic and Affiliate channels, ensuring campaigns are planned, activated, and optimised effectively.
  • Build and maintain strong relationships with external agencies, ensuring alignment with strategic goals and high-quality execution.
  • Deliver insightful reporting and data analysis to track KPIs, identify opportunities and inform future strategy.
  • Work closely with our wider marketing teams including Brand, PR and Product to ensure strong cross-departmental stakeholder management and a unified full-funnel mindset.

What you’ll need: 

  • Proven experience in Programmatic/Display advertising and ideally good understanding of Affiliate marketing.
  • Experience in data-driven insights to identify growth opportunities, test new strategies, and continuously improve campaign performance.
  • Experience in agency management and being able to build and maintain strong relationships with external agencies.
  • Organized, detail-oriented and reliable, ready to juggle campaign schedules and priorities.
  • A clear communicator, comfortable collaborating and presenting across teams and stakeholders. 

Be part of our Commercial Team at Whitbread 

Our brands speak for themselves, but that’s down to the work that our Marketing team put in. Creativity and innovation allow us to elevate our brands, gain new guests and keep our regulars coming back for more. From producing branded adverts that showcase our ever-changing hotel rooms, right through to promoting new launches, B2B and collaborating with Media agencies to deliver different digital campaigns, you’ll be there using insight, data and strategy to get our brands noticed. 


We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.

Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.

Job ref: 102252-4492
Advertised: 12 Sep 2025

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About Us
A new kind of hotel for Premier Inn

A new kind of hotel for Premier Inn

The first ZIP will be opening in Cardiff March 2019, with more coming soon. Keep your eyes peeled for a ZIP near you.