Brand ExecutiveLocation: Holborn (London) or Dunstable (Bedfordshire) 3 days per week, 2 days per week from home or another locatio...
Brand Executive
Location: Holborn (London) or Dunstable (Bedfordshire) 3 days per week, 2 days per week from home or another location
Salary & Package: £31,000 to £36,000 dependant on skills & experiences + up to 15% bonus + healthcare + bens
Function: Brand Marketing
Are you passionate about creating unforgettable brand experiences? Do you thrive in a fast-paced environment where creativity meets strategy? If so, this is your chance to join Premier Inn’s Brand Marketing team as a Brand Executive.
Why this role?
This is a fantastic opportunity to work at the heart of one of the UK’s most loved hospitality brands. As a Brand Executive, you’ll play a pivotal role in shaping how millions of customers experience Premier Inn every day. Reporting to the Brand Manager, you’ll be a true brand guardian, ensuring brand integrity across all touchpoints. From implementing our Brand Strategy and Identity to creating Point-of-Sale (POS) communications and other below-the-line materials, this role offers variety, impact, and visibility across the business. You’ll also manage and maintain brand assets, uphold brand governance, and collaborate with our internal studio team and creative agencies.
What you’ll do:
• Champion our brand - Uphold brand governance and ensure consistency across all customer touchpoints.
• Execute strategy - Support the delivery and implementation of our brand strategy and brand identity, ensuring every interaction reflects our core pillars and brand guidelines.
• Bring ideas to life - Manage POS and guest-facing communications ensuring clarity and an optimised customer journey, working closely with internal teams and external creative agencies.
• Collaborate widely - Partner with stakeholders across the business and creative agencies to deliver high-quality brand outputs.
• Manage budgets - Take ownership of brand budget and financial administration.
What we’re looking for:
• Brand Management Expertise - Proven experience in brand governance and working with creative agencies.
• Industry Background - Ideally from a well-known consumer-facing brand in sectors like Travel & Hospitality, Retail, FMCG/CPG, Telco.
• Creative & Commercial Mindset - Ability to balance creativity with business objectives.
• Organisational Skills - Comfortable managing multiple projects at pace.
• Collaborative Communicator - Skilled at building strong relationships internally and externally.
Why join us?
• Work on high - profile projects that shape the Premier Inn brand.
• Enjoy variety and creativity in your day-to-day work.
• Be part of a supportive, collaborative team that values innovation and excellence.
Whitbread PLC is one of the UK’s leading hospitality companies, owning some of the nation’s most-loved brands. Its portfolio includes Premier Inn, Beefeater, Brewers Fayre, Table Table, and Cookhouse & Pub. The company operates over 900 hotels across the UK and Germany and runs hundreds of restaurants nationwide. As a FTSE100-listed business, Whitbread combines scale, quality, and purpose to deliver exceptional experiences for guests and team members alike.
We are proud to have been recognised as a Top Employer for 14 consecutive years, voted a top apprenticeship employer by the Department of Education and Rate My Apprenticeship. This year we placed #10 in the Stonewall Workplace Equality Index for our commitment to LGBTQIA+ inclusion at Whitbread and have been awarded as a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix as the only hospitality company leading the way in terms of Inclusion.
We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.
Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.
Job ref: 124093-4492
Advertised: 24 Nov 2025
Application closed: 08 Dec 2025
