Drinks Commercial Analyst
Commercial and Pricing Executive (Drinks)
Salary: £40,000 - £47,000 + Benefits
Location: Dunstable, hybrid working, minimum 3 days per week in the office.
Here at Whitbread our purpose is to make every day experiences special by always doing the following things brilliantly, making sure the food we offer is great quality, generous and superb value and offer a consistent service with food and drink that is delivered with care and attention.
Our Restaurants Product and Brand team are now recruiting a Drinks Commercial Analyst who will shape our future drinks strategy, through delivering a robust pricing and ranging strategy across 1,200 hotels and branded restaurants as we move into the next stage of our business growth programme to grow our Food and beverage business.
Reporting to the Bar Platform and Development Manager you will also work with teams in commercial, finance, marketing and product development to provide detailed analysis, trend data and performance tracking to ensure we are delivering the right product position for our customers.
Why you’ll love it here:
· Healthcare: Individual BUPA healthcare
· Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brands
· Up to 10% Matched Pension, 25 Days holiday and Company Share Save Scheme
What you’ll do
You will be responsible for implementing and evolving our commercial drinks strategy through:
- Providing a clear view of Whitbread’s drink pricing position in the market understanding strengths, weaknesses across both local and nationally, whilst keeping up to date on industry trends and innovation within the drinks industry.
- Responsible for implementing, measuring and optimising agreed drinks pricing strategies across our business that will both delivery of agreed market position and sales targets and also offer value for our guests.
- Track success of campaigns and promotions and trials, providing key recommendations, monitor potential risks and measure KPI performance.
- Provide key insight and analysis into range and menu decisions to ensure that menu or campaigns deliver against KPIs and agreed objectives.
- Working with Drinks Implementation team to analyse data, market and guest insights to deliver effective merchandising strategies that will drive growth opportunities for drink performance.
What we need
- Ideally you will be working within a similar analyst role with similar category experience and good knowledge of drinks industry or experience gained working within a merchandising / pricing/ range planning role gained within retail business working with commercial data.
- Strong analytical and commercial acumen with experience in interpreting multiple data sources and able to make informed recommendations to improve and enhance our pricing and range strategy.
- Have excellent communications skills and the ability to engage and influence across multiple internal customers.
- Flexible and adaptable, you have the ability to manage own workload yet respond to changing business priorities.
- You are naturally a self-motivated individual who is keen a make a difference, and also has the ability challenge and question making objective recommendations.
Be part of our Commercial Team
Meeting our ambitious goals to expand and reach new locations across the globe requires serious planning. It means analysing every little detail, spotting and overcoming barriers and working towards our ambitious plans. Think decision science, pricing, revenue and sales, and you’re there. With a lot of doing to be done, you can be part of making big change happen across the
globe. Bring your drive and enthusiasm, and we’ll welcome you in.
We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.
Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.
Job ref: 74355-4492
Advertised: 04 Jun 2025
