At Premier Inn, guests choose us because they know what they’re getting — a great night’s sleep, good value, and an experience they can rely on. As the UK’s largest hotel brand...
At Premier Inn, guests choose us because they know what they’re getting — a great night’s sleep, good value, and an experience they can rely on. As the UK’s largest hotel brand, we are famous for our warm welcome, comfy beds and unlimited breakfasts. We now have an exciting opportunity to bring that same consistency and quality to our digital experiences.
As part of our investment in strengthening our digital and data foundations, we're looking for a Digital Product Manager – Data Activation & Retention to join our dynamic Digital Product team. This role sits at the heart of how we use customer and hotel data today and in the future. As the way customers discover and book travel continues to evolve, you’ll play a key role in deepening guest loyalty and unlocking new monetisation opportunities.
You’ll shape the products and platforms that turn data into action — from richer customer profiles and hotel-level insights to more personalised experiences across digital and hotel touchpoints. Working closely with Commercial, Technology and Data teams, you’ll identify opportunities, define a clear product roadmap and deliver solutions that create meaningful value for both our guests and the business.
Role: Digital Product Manager
Contract Type: Full time, Permanent
Location: Chancery Lane, London
Why You’ll Love It Here
- Healthcare: Family BUPA healthcare
- 10% matched pension
- Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand
- Annual Incentive of up to 30% Bonus
Check out all our benefits here: https://www.whitbreadcareers.com/about-us/benefits/
What you’ll be doing:
You'll own the vision and roadmap for our data activation and retention products, transforming complex customer and hotel data into scalable capabilities that power more personalised guest experiences. You’ll work to ensure our communications and interactions feel relevant and human, while supporting AI-driven use cases such as recommendations, audience targeting and predictive insights.
Alongside this, you'll define clear success measures and performance frameworks for personalisation and retention initiatives, championing data-led experiences that help teams across Premier Inn unlock new opportunities, improve performance and solve emerging business challenges.
What you’ll need:
- Proven experience as a Digital or Data-focused Product Manager ideally in a Data Rich environment.
- Strong understanding of how data enables personalisation, retention and business growth.
- Experience working with customer and product data, data platforms, analytics and AI-driven products.
- Confidence developing measurement frameworks, KPIs and self-service insights.
- A collaborative and commercial mindset, with a passion for improving guest experiences at scale.
We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.
Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.
Job ref: 195797-4492
Advertised: 23 Jul 2026
