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Channel Executive

Contract type: Permanent

Category: Customer Marketing

Location: London Holborn

Whitbread has a big growth strategy, our e-Commerce function is critical to ensure that we are giving our customers the best online experience of our Brand & marketing.

As a channel Executive you will support the acquisition team in delivering Acquire, Protect, and Convert digital strategy.

You will action tasks ranging from campaign implementation to reporting of our online campaigns across our key marketing channels, primarily focused on our audience driven channels, including Programmatic and social, Affiliates and Push notification.

Salary: £40,000 - £43,000

Location: Holborn

Why you’ll love it here

Healthcare: BUPA healthcare
Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brands
Bonus: 10% company performance related bonus
Check out all our benefits here:


What you’ll do

In this role you will work with the digital relationship manager execute the audience strategy.

You will action tasks across new channels and channel strategies, highlighting issues and reporting on performance that will increase incremental revenue, build occupancy, and create a compelling experience that steers customers towards booking on our direct online channels throughout the booking and stay cycle.

You will be responsible for managing campaign delivery in line with the marketing managers plans for the channel which meets budget spend and performance metrics.

You will support the trading actions of the business by implementing digital campaigns, ensuring the campaigns are targeting our commercial goals and results are being correctly tracked.

You will utilise trade reports and platform data, diagnose the performance of the campaigns. Suggest changes and tests to drive the performance and efficiency of the channels towards the business goals.

What we need

Knowledge of how to implement digital paid advertising.

Knowledge of different delivery models across display and search advertising.

Good knowledge of audiences and how to target them across channels.

Understanding of Web development processes and technology architecture.

Understanding of analytics, software and how to build reports.

Able to produce Insightful reporting and suggest actions.


Be part of the Commercial Team

Meeting our ambitious goals to expand and reach new locations across the globe requires serious planning. It means analysing every little detail, spotting and overcoming barriers and working towards our ambitious plans. Think decision science, pricing, revenue and sales, and you’re there. With a lot of doing to be done, you can be part of making big change happen across the globe. Bring your drive and enthusiasm, and we’ll welcome you in.



We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.

Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.

Job ref: 835102-1629
Advertised: 09 Jul 2024

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About Us
A new kind of hotel for Premier Inn

A new kind of hotel for Premier Inn

The first ZIP will be opening in Cardiff March 2019, with more coming soon. Keep your eyes peeled for a ZIP near you.