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BI Data Products Analyst

Contract type: Permanent

Category: Decision Science

Location: Dunstable

You’ll Develop, test and continuously improve reliable, appropriately structured and accurate data sources for use in onwards BI reporting used by ExCo and relevant functional teams to enhance decisio...

Role: BI Data Product Analyst

Function: Decision Science

Salary: £35,000 - £45,000

Location: Dunstable - we have a fantastic hybrid working environment, you’ll need to be in the office at least 2 days per week but the rest of your week can be flexible to what works best for you and your role.

Type of role: Permanent  

You’ll Develop, test and continuously improve reliable, appropriately structured and accurate data sources for use in onwards BI reporting used by ExCo and relevant functional teams to enhance decision making and data usage across Premier Inn.

What you will be doing:

  • Work with BI Developers, BI Development Manager, BI Design Leads and Senior BI Data Product Analyst to design appropriate data sources for BI Projects
  • Plan and document data modelling processes with key stakeholders to ensure all parties are aligned on scope
  • Advise on and promote best practice code development principles within the BI Team
  • Ensure that work produced is fully future proofed and documented as a productionised data source
  • Work at pace to produce high quality and accurate data models
  • Work with IT to manage the UAT/design specifications of tables within the database that underpin BI
  • Design and improve processes for data ingestion from functional teams
  • Work with various data modelling tools such as SQL Server, python and DataBricks to produce optimised data models
  • Identify the correct tool for use with each individual project and advise the team on this
  • Work closely with IT Data Analysts and Architects to ensure that the data coming into the BI Team is of the right calibre and format


What you’ll need:

  • Understanding of KPIs and the principles behind devising measures of business performance that are impactful and methodologically sound
  • Understanding of commercial and operational levers that may be used to drive business performance
  • Deep understanding of APIs and other data transfer tools
  • Good understanding of marketing principles  
  • Strong creative judgement
  • Customer centric, energetic, commercial and dynamic self-starter
  • Collaborative, comfortable working cross functionally  
  • Driven to learn and develop, curious at all times  
  • Strong SQL development and database skills
  • Intermediate Excel and Python
  • Strong communications skills with ability to translate complex requirements between technical and non-technical stakeholders
  • Excellent organisational, planning and attention to detail skills
  • Naturally inquisitive, curious with a passion for problem solving
  • Advanced analytical skills
  • The ability to use your skill set to rapidly work around complex technical barriers to deliver work

We’re 1,200 hotels and restaurants in the UK, Germany and the UAE, but we’re more than that. We’re the 35,000 people supporting our brands every day. The ones sourcing the nation’s favourite breakfast, plating up family favourites, and the great night’s sleep guaranteed people. We’re also always preparing for new openings, looking ahead and revamping our online presence. We do it for our guests, and it’s the details that keep them returning time and time again. We could be at the end of their road, their trusty choice for business trips, or we could be the place they associate with big celebrations up and down the country. We’re a constant in a changing world, and we’d love you to join us. Bring your energy, ideas and sense of fun, we’re waiting and so are our brands. #

In return, we will offer you:    

  • An annual Whitbread performance incentive worth up to 10% of base salary  
  • An optional contributory pension matched up to 10% 
  • BUPA healthcare 
  • Up to 60% discount on Premier Inn stays and a regular 25% discount in our Restaurant brands  
  • Access to Whitbread’s Save As You Earn scheme, with a fantastic 20% discount on Whitbread shares 
  • Recognition for service anniversaries, starting from 1 year 
  • Access to a range of discounts from everyday brands 
  • Charity donations through our Give and Match and Raise and Match schemes 
  • A collaborative work culture that focuses on enabling your success and continuing your personal development 
  • Hybrid working and a genuine flexible working policy 


We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcome your application whatever your background or situation.

Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQ+ community (those who identify as lesbian, gay, bi, trans, and non-binary or those who use a different LGBTQ+ term), are strongly encouraged to build a career with us. We are open to part-time and flexible working and, where possible, will try to support this.

Job ref: 807224-1629
Advertised: 23 May 2023

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