Returning User Login

Content Producer

Contract type: Permanent

Category: Customer Marketing

Location: Dunstable

As part of the Ecommerce team the Content Producer is responsible for the day-to-day management and development of content across Restaurant websites, Google my Business listings and apps.

Role: Content Producer

Function: Commercial Marketing

Location: Dunstable - we have a fantastic hybrid working environment, you’ll need to be in the office at least 2 days per week but the rest of your week can be flexible to what works best for you and your role.

Type of role: Permanent

As part of the Ecommerce team the Content Producer is responsible for the day-to-day management and development of content across Restaurant websites, Google my Business listings and apps.

What you will be doing:

  • Daily management of content- Very good understanding of AEM and how it integrates with other digital systems (Adobe & non-Adobe)
  • Optimising content through clear understanding of our commercial and customer objectives- Work with the rest of the Digital Team to monitor effectiveness of content and support customer and commercial objectives.
  • Ensure that content projects are measurable against goals.
  • Work with Analytics to measure the effectiveness of projects.
  • Understand requirements of internal teams to maximise effectiveness of campaigns
  • Work with various stakeholders to generate high quality pages and experiences which meet objectives.
  • Carry out reviews and gather feedback to revise and improve.

Why we’d love you to apply:

  • Thorough understanding of the CMS capabilities
  • Some Knowledge of brand management
  • Strong communication and planning skills
  • Some copy writing skills
  • Able to create detailed creative briefs and technical requirements
  • Ability to work well with all kinds of individuals and teams, with the strength of character to survive big personalities and speed of a fast-moving ops driven brand
  • Naturally flexible, and comfortable with ambiguity
  • Personal integrity, in line with Restaurant brand values
  • Capable numeracy, to support progression across commercially led business

We’re 1,200 hotels and restaurants in the UK, Germany and the UAE, but we’re more than that. We’re the 35,000 people supporting our brands every day. The ones sourcing the nation’s favourite breakfast, plating up family favourites, and the great night’s sleep guaranteed people. We’re also always preparing for new openings, looking ahead and revamping our online presence. We do it for our guests, and it’s the details that keep them returning time and time again. We could be at the end of their road, their trusty choice for business trips, or we could be the place they associate with big celebrations up and down the country. We’re a constant in a changing world, and we’d love you to join us. Bring your energy, ideas and sense of fun, we’re waiting and so are our brands. #

In return, we will offer you:    

  • An annual Whitbread performance incentive worth up to 10% of base salary  
  • An optional contributory pension matched up to 10% 
  • BUPA healthcare 
  • Up to 60% discount on Premier Inn stays and a regular 25% discount in our Restaurant brands  
  • Access to Whitbread’s Save As You Earn scheme, with a fantastic 20% discount on Whitbread shares 
  • Recognition for service anniversaries, starting from 1 year 
  • Access to a range of discounts from everyday brands 
  • Charity donations through our Give and Match and Raise and Match schemes 
  • A collaborative work culture that focuses on enabling your success and continuing your personal development 
  • Hybrid working and a genuine flexible working policy 



We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcome your application whatever your background or situation.

Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQ+ community (those who identify as lesbian, gay, bi, trans, and non-binary or those who use a different LGBTQ+ term), are strongly encouraged to build a career with us. We are open to part-time and flexible working and, where possible, will try to support this.

Job ref: 784308-1629
Advertised: 12 Sep 2022

You might also be interested in

Web Analyst

Location: London Holborn
Categories: Support Centre: Customer Marketing
Whitbread have an exciting opportunity for an Digital Web Analyst to join our amazing E-Commerce Team in London (Holborn)

E-Commerce Analyst

Location: Dunstable
Categories: Support Centre: Customer Marketing
We have a new opportunity for an E-Commerce Analyst in our Whitbread Restaurants team. This role is expected to provide critical analytical decision support that will ultimately drive improved sales a...

B2B Marketing Exec

Location: Dunstable
Categories: Support Centre: Customer Marketing
We are looking for an enthusiastic and proactive B2B Marketing Exec to join the B2B Marketing team. This is a broad-reaching role which will see the Exec support the planning and execution of all aspe...

Research and Insight Analyst - Contract

Location: Various
Categories: Support Centre: Customer Marketing
Research and Insight Analyst – Interim – Dunstable / London/Home based - 3 days a week – we are happy to discuss flexible working options - more if needed.

Search Engine Marketing Manager

Location: Central London
Categories: Support Centre: Customer Marketing
This role will drive the search engine strategy across Premier Inn working with Senior Acquisition Manager to implement Acquire, Protect, and Convert digital strategy across our paid search network an...

We're shaking up the steak world and offering you a fresh + exciting approach to dining out.

Find out more

Our first brand and still one of the UK's best loved restaurants.

Find out more

Our aim is - 'To serve the nation's favourite pub food, at great value prices, in a family friendly environment.'

Find out more

Cookhouse & Pub, a great place to get together.

Find out more

hub by Premier Inn is a smart new concept in urban hotels.

Find out more

Is it our beds, our food, our great value or our people that people love so much?

Find out more

Table Table is the perfect place to get together with family and friends.

Find out more

We serve up delicious dishes full of seasonal flavour and a variety of drinks including local cask ales.

Find out more

We get to serve an amazing 25 million customers each month in the UK.

About Us
A new kind of hotel for Premier Inn

A new kind of hotel for Premier Inn

The first ZIP will be opening in Cardiff March 2019, with more coming soon. Keep your eyes peeled for a ZIP near you.