Commercial Leads - UK - Commercial Lead

Category: Support Centre - Commercial and Marketing

Location: : Dunstable

Job title: Commercial LeadIntro: The Commercial Lead is a key member of the Commercial Division, a market and customer expert.  This role will set the commercial strategy and objectives for a por...


Job title: Commercial Lead

Intro: The Commercial Lead is a key member of the Commercial Division, a market and customer expert.  This role will set the commercial strategy and objectives for a portfolio of hotels in the UK, own the backlog of strategic and tactical activity to achieve these objectives, drive accountability for execution across multiple teams and stakeholders, with the ultimate purpose of maximising revenue delivery.

A leader and communicator, the Commercial Lead will be at the heart of the commercial model, fostering collaboration across functional teams, to successfully execute strategic trading initiatives and act as the agent of commercial performance across the wider business.

Salary: £70,000 - £78,000

Location: London, Holborn (Office based 3 days a week)

Why you'll love it here:

· Private healthcare

· Up to 10% matched pension

· Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand

· Company Car or Car Allowance

· Annual Incentive of up to 30%

What you’ll do:

  • Single accountability of revenue delivery for a portfolio of UK hotels - maximising volume, revenue and contribution.
  • Formulation of a commercial strategy with specific objectives, across multiple markets within a portfolio.
  • Execution of the commercial plan through the business cycle process and agile working methodology.
  • Identify risks, mitigate issues and exploit opportunities, to maximise revenue delivery.
  • Creation and ownership of a prioritised backlog, detailing strategic and tactical activity, identified through monitoring of trading performance, incorporation of digital or commercial development initiatives, reacting to market and competitor activity.

What we need:

  • Strong interpersonal and communication skills, with the ability to build relationships, to lead, influence and create accountability with non-line management teams and colleagues, where multiple priorities need to be managed.
  • The Commercial Lead should be market experts (not execution specialists), guiding each of the teams/resource pools in the matrix organisation, through strategic and tactical initiatives, fostering collaboration, with an end-to-end view of revenue delivery performance.  This will necessitate an in-depth knowledge of their geographical portfolio, customer and competitor landscape.
  • An understanding of the principles of dynamic pricing and perishable inventory management, digital acquisition, e-commerce and hotel operations, ideally with experience implementing these within a relevant industry.
  • Evidence of proven commercial acumen and decision-making ability, with good financial awareness and numeracy.
  • Sound presentation skills, with an ability to effectively communicate complex strategies and challenge thinking at all levels within the business.

 

Be part of our Commercial Team at Whitbread

Our brands speak for themselves, but that’s down to the work that our Marketing team put in. Creativity and innovation allow us to elevate our brands, gain new guests and keep our regulars coming back for more. From producing branded adverts that showcase our ever-changing hotel rooms, right through to promoting new launches, B2B and collaborating with Media agencies to deliver different digital campaigns, you’ll be there using insight, data and strategy to get our brands noticed.


We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.

Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.

Job ref: 78221-4492
Advertised: 19 Jun 2025

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A new kind of hotel for Premier Inn

A new kind of hotel for Premier Inn

The first ZIP will be opening in Cardiff March 2019, with more coming soon. Keep your eyes peeled for a ZIP near you.