Role: Brand & Proposition Manager
Function: Restaurants Marketing
Location: Dunstable- we have a fantastic hybrid working environment, you’ll need to be in the office at least 2 days per week but the rest of your week can be flexible to what works best for you and your role.
Type of role: 12 month maternity cover
Grade: B16
Do you have experience developing and executing annual brand plans? Do you have experience working in the food & drink / restaurant or hotel (food) industries? Are you customer centric and highly commercial with the ability to thrive in a fast-paced and ever-changing environment?
Whitbread’s Restaurants Marketing team is looking for a Brand Manager to join the team to work on our Bar & Block and Beefeater brands.
What you will be doing:
• Responsible for the development and evolvement of the Beefeater and Bar+Block brands, providing clear guidelines for all elements of the brand experience
• Responsibility for the evolution and execution of the Beefeater & Bar+Block brand frameworks
• Accountable for the creation & delivery of the annual marketing/customer engagement plan on budget, on time and to the outlined sales & profit targets to drive market share (through improved customer frequency and acquisition of new customers)
• Accountable for the creation & delivery of the annual marketing/customer engagement plan on budget, on time and to the outlined sales & profit targets to drive market share (through improved customer frequency and acquisition of new customers)
• Responsible for the delivery and effectiveness of all in year marketing activity for these brands
• To play a leading role to in-year trading plans, maximising opportunities to drive revenue
• Responsible for media planning to deliver customer frequency and acquisition targets, maintaining brand standards and guidelines, translating guest and financial insights into compelling customer facing plans that will drive business growth.
• To play a leading role to in-year trading plans, maximising opportunities to drive revenue throughout the FY
• Responsible for the allocation of and management of the relevant brand marketing budget
Why we’d love you to apply:
• You will be highly motivated and a high performing individual with a strong marketing background, commercially astute and with excellent budget management skills
• Demonstrable experience and a track record of success in driving profitable sales in a multi-site branded environment, ideally in the retail, hospitality or leisure sector
• Experience in brand development
• Proven experience of successful delivery of B2C marketing experience across all marcomms channels
• Successful delivery of campaign planning, execution, agency management and post-event analysis
• Creative thinker with strong practical and commercial skills
• Advanced IT skills
We’re 1,200 hotels and restaurants in the UK, Germany and the UAE, but we’re more than that. We’re the 35,000 people supporting our brands every day. The ones sourcing the nation’s favourite breakfast, plating up family favourites, and the great night’s sleep guaranteed people. We’re also always preparing for new openings, looking ahead and revamping our online presence. We do it for our guests, and it’s the details that keep them returning time and time again. We could be at the end of their road, their trusty choice for business trips, or we could be the place they associate with big celebrations up and down the country. We’re a constant in a changing world, and we’d love you to join us. Bring your energy, ideas and sense of fun, we’re waiting and so are our brands. #
In return, we will offer you:
• An annual Whitbread performance incentive worth up to 30% of base salary
• An optional contributory pension matched up to 10%
• Family BUPA healthcare
• Up to 60% discount on Premier Inn stays and a regular 25% discount in our Restaurant brands
• Access to Whitbread’s Save As You Earn scheme, with a fantastic 20% discount on Whitbread shares
• Recognition for service anniversaries, starting from 1 year
• Access to a range of discounts from everyday brands
• Charity donations through our Give and Match and Raise and Match schemes
• A collaborative work culture that focuses on enabling your success and continuing your personal development
• Hybrid working and a genuine flexible working policy
We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcome your application whatever your background or situation.
Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQ+ community (those who identify as lesbian, gay, bi, trans, and non-binary or those who use a different LGBTQ+ term), are strongly encouraged to build a career with us. We are open to part-time and flexible working and, where possible, will try to support this.
Job ref: 764824-2028
Advertised: 13 May 2022
