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Insight Analyst

Contract type

Permanent

Category

Communications, Insight & PR Strategy

Location

Various

The core purpose for this role is to conduct analysis to identify opportunities to improve our guest experience across our hotels & restaurants and evaluate the impact of marketing on the health of ou...

Insight Analyst – Permanent – Dunstable 

This role is part of Whitbread’s insight team, and our purpose is to empower the business to make strategic consumer centric decisions.

The core purpose for this role is to conduct analysis to identify opportunities to improve our guest experience across our hotels & restaurants and evaluate the impact of marketing on the health of our brands.

The insight analyst will have the opportunity to work of analysis across both customer experience and marketing data so will need to be confident to utilise data sets and systems as they will be tasked with answering business questions from stakeholders right across Whitbread.

The purpose of the role is to analyse data related to our guests and pull our clear insights and recommendations. The types of insight include:

  • Analysing the guest experience to understand where the guest pain points are, where we do well and why and how we can get better.
  • Reporting on the strength of our brands, highlighting the impact of marketing activity and new propositions that impact our brand health for both Premier Inn & our restaurant brands
  • Supporting the Senior analyst in analysing Marketing Effectiveness for example how we can target our CRM campaigns or the results of a specific campaign.

Why we’d love you to apply:

  • Understanding of data and a clear desire to work with data.
  • Understanding how to plan a data project to answer a brief and then distil the results into clear charts.
  • Good understanding of statistics e.g. how to analyse an AB test, or when is data statistically significant or not.
  • Experience of analysing data across multiple data sources, including visualising the data e.g. in clear charts that tell the story and pulling out clear insight. 

Whitbread is an inclusive employer. We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We welcome your application whatever your background or situation. Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQ+ community (those who identify as gay, lesbian, bi-sexual, trans sexual, non binary or use another term), are strongly encouraged to build a career with us. We are open to part-time and flexible working and, where possible, will try to support this

Whitbread is an inclusive employer. We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We welcome your application whatever your background or situation. Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQ+ community (those who identify as gay, lesbian, bi-sexual, trans sexual, non binary or use another term), are strongly encouraged to build a career with us. We are open to part-time and flexible working and, where possible, will try to support this.

Job ref:

760872-2028

Advertised:

19 Apr 2022

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