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Senior Research Executive

Contract type



Communications, Insight & PR Strategy



The Senior Research Executive is crucial input into the delivery of customer insight across the Premier Inn brands. As well as leading and managing our online research community, this role will also s...

Role: Senior Research Executive

Function: Customer, Marketing & Propositions 

Location: Dunstable

Employment Type: Permanent, Full Time

The Senior Research Executive is crucial input into the delivery of customer insight across the Premier Inn brands. As well as leading and managing our online research community, this role will also support in delivering other research projects and market & competitor insights, increasingly taking more of a leading role on these.

What you will be doing:

Lead contact with agency partner and day-to-day management of the online community

Support on the strategy of the community, and it’s evolution

Lead on the research process, outputs and actioning of all community projects

Define research brief and invite roster agencies to submit proposals

Work through end-to-end project with selected agency partner

Manage stakeholders throughout, from inception to debrief and actioning insights

Examples of such projects may include, refreshing the hotel market segmentation, customer journey work, deep-diving into B2B needs – expected that this role would lead on more tactical projects and support on more complex with a view to increase their lead role overtime

Familiarise self with existing market & competitor reporting

Take time to develop business understanding and awareness of available sources

Lead the curation and delivery of reporting – this may include commissioning new sources e.g. trends

Work alongside Insight Team to grasp an understanding of insights delivered to date and ongoing deliverables

Seek opportunities for alignment across data and insight sources

Elevate existing communications programme.

Work closely with Customer Marketing teams to understand priorities and gaps in knowledge

Use insight knowledge to support writing the annual strategy for the team

Embed insight into the marketing planning process

Support in managing the day-to-day planning process

Why we’d love you to apply:

Knowledge of qualitative and quantitative research methods

Strong academic background

At least 2 years’ experience of managing qualitative and quantitative research projects – experience of working either agency-side or client-side in an insight role

Previous experience of managing stakeholder requirements, planning workloads and generating/sharing insights

Ad hoc research project experience (not purely working on ongoing trackers)

Understanding of how research projects are set up and managed

Strong written and verbal communicator

Comfortable using Microsoft Office Products, including Word, Excel, PowerPoint

Excellent organisational skills

Solid problem solving, analysis and story-telling skills

Able to translate complex stakeholder requirements into succinct research objectives

Experience of working collaboratively in teams and developing strong relationships with stakeholders

Ability to effectively challenge and influence others opinions

We’re 1,200 hotels and restaurants in the UK, Germany and the UAE, but we’re more than that. We’re the 35,000 people supporting our brands every day. The ones sourcing the nation’s favourite breakfast, plating up family favourites, and the great night’s sleep guaranteed people. We’re also always preparing for new openings, looking ahead and revamping our online presence. We do it for our guests, and it’s the details that keep them returning time and time again. We could be at the end of their road, their trusty choice for business trips, or we could be the place they associate with big celebrations up and down the country. We’re a constant in a changing world, and we’d love you to join us. Bring your energy, ideas and sense of fun, we’re waiting and so are our brands.

 In return, we will offer you:

A market competitive base salary

Up to 10% annual bonus

A collaborative work culture that focuses on enabling your success and continuing your personal development

A genuine flexible working policy

Individual BUPA healthcare

Optional contributory pension matched up to 10%

Free parking across our Head Office campus

Subsidised restaurant

Up to 25% discount off our brands

Perks at work




Whitbread is an inclusive employer. We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We welcome your application whatever your background or situation. Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQ+ community (those who identify as gay, lesbian, bi-sexual, trans sexual, non binary or use another term), are strongly encouraged to build a career with us. We are open to part-time and flexible working and, where possible, will try to support this.

Job ref:



23 Mar 2022

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