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Content Producer

Contract type



Marketing, Communications, Insight & PR Strategy



Fantastic opportunity to work with Adobe Experience Manager in our Commercial team

Role: Content Producer

Function: Commercial

Location: Holborn or Luton

Salary: £30,000 - £35,000 + 10% annual bonus, private BUPA healthcare and various other benefits.

As part of eCommerce team, the Content producer is responsible for day to day management and development of content across our Business Booker tool, apps and all post stay journeys. Working with closely with the digital IT, Ecommerce, Sales and customer marketing teams our content producers lead the charge in maximizing the effectiveness of our content.

Using market-leading content management systems, plus a number of other digital platforms, you will be responsible for understanding the requirements of the business and translating them into compelling, effective and customer focused digital content.


What you will be doing:

  • Daily management of content
  • Optimising content through clear understanding of our commercial and customer objectives
  • Ensure that content projects are measurable against goals.
  • Understand requirements of internal teams to maximise effectiveness of campaigns
  • Work with the rest of the Ecommerce team to monitor effectiveness of content and support customer and commercial objectives.
  • Work with Analytics to measure the effectiveness of projects.
  • Work with various stakeholders to generate high quality pages and experiences which meet objectives. Carry out reviews and gather feedback to revise and improve.


Why we’d love you to apply:

  • Experience & thorough understanding of using a CMS such as Adobe Experience Manager (AEM)
  • Some Knowledge of brand management
  • Able to create detailed creative briefs and technical requirements
  • Ability to work well with all kinds of individuals and teams, with the strength of character to survive big personalities and speed of a fast-moving ops driven brand
  • Capable numeracy, to support progression across commercially led business
  • Agency liaison and management skills
  • Understanding of SEO and how to optimise content for SEO
  • Understanding of digital marketing channels

About Us:

As a leading British business of more than 275 years standing, we have experienced turbulent times before and adapted and evolved to remain one of the hospitality sector’s most successful companies. Built on such robust foundations, our expertise has meant we responded decisively throughout this year with our teams, guests and the continuity of our business at the heart of every decision we made. We acted quickly, to ensure we were prepared for the future, whatever it may hold. 

What continues to set us apart are our excellent products and people. We have much loved brands such as Beefeater, Brewers Fayre, Bar + Block alongside exciting up and coming propositions such as Cookhouse & Pub. And in Premier Inn, we have the UK’s favourite budget hotel chain, currently outperforming the market and ambitious for more as we execute our plans in both the UK and Germany. At Whitbread, we remain true to our values and put our people at the centre of everything we do.


In return, we will offer you:

  • Annual bonus up to 10%
  • Sharesave scheme
  • A collaborative work culture that focuses on enabling your success and continuing your personal development
  • A genuine flexible working policy
  • Individual BUPA healthcare
  • Optional contributory pension matched up to 10%
  • Up to 25% discount off our brands
  • Perks at work

Whitbread is an inclusive employer, strongly believing that everyone is unique and there should be no limits to ambition. We welcome your application whatever your background or situation. We are open to flexible working and, where possible, will try to support this.

Job ref:



12 Nov 2020

Applications close:

10 Dec 2020

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The first ZIP will be opening in Cardiff March 2019, with more coming soon. Keep your eyes peeled for a ZIP near you.