Returning User Login

CRM Analyst

Contract type

Permanent

Category

Various

Location

Central London

CRM Analyst

CRM Analyst | Holborn | Permanent

As a CRM analyst, you’ll have the opportunity to work in a modern, dynamic and fun start up environment.

You’ll work across a number of customer data projects, where you with drive customer insight across our business. 

 

What you’ll be doing:

  • Complete detailed analysis of digital performance, considering web analytic trends by analysing traffic, conversion, revenue, booking metrics and drivers of performance
  • Develop reporting frameworks to support monitoring of specific commercial, marketing, eCRM and onsite user experience programmes and trials. Complete detailed analysis associated with projects to prove benefit of key commercial programmes
  • To support commercial decision making and delivery of key projects by:
    • Complete interviews / run meetings with internal and external stakeholders to generate insight as input into projects
    • Distil findings into succinct presentations, with support from Commercial Analytics Manager
    • Contribute ideas that drive commercial benefit associated with projects / initiatives
    • Support functional teams to drive delivery
  • Support the roadmap of optimisation of marketing (digital acquisition channels or CRM campaigns and workflows) or digital properties (PI website and apps) by designing robust tests and providing actionable insights and recommendations.
  • Implement structures to encourage understanding and engagement of wider colleagues using our digital tools and data sets (e.g. Adobe Analytics, SessionCam, Foresee, Hitwise, Adobe Campaign datasets).

 

What we’d like you to have:

  • Experience with SQL
  • Experience with data visualisation tools (e.g. Tableau, MS Power BI)
  • Previously held an Analytics/Insights role using customer data

 

 

Whitbread is an inclusive employer, strongly believing that everyone is unique and there should be no limits to ambition. We welcome your application whatever your background or situation. We are open to flexible working and, where possible, will try to support this.

Job ref:

676291-2332

Advertised:

04 Feb 2020

You might also be interested in

Senior Project Manager

Dunstable

View vacancies
Agile Delivery Manager

Central London

View vacancies
Software Engineer

Central London

View vacancies
Business Transformation Lead

Dunstable

View vacancies
Senior Project Manager

Dunstable

View vacancies
Senior Project Manager

Dunstable

View vacancies

We’re shaking up the steak world and offering you a fresh + exciting approach to dining out.

Find out more

Our first brand and still one of the UK's best loved restaurants.

Find out more

Our aim is - 'To serve the nation's favourite pub food, at great value prices, in a family friendly environment.'

Find out more

Cookhouse & Pub, a great place to get together.

Find out more

hub by Premier Inn is a smart new concept in urban hotels.

Find out more

Is it our beds, our food, our great value or our people that people love so much?

Find out more

Table Table is the perfect place to get together with family and friends.

Find out more

We serve up delicious dishes full of seasonal flavour and a variety of drinks including local cask ales.

Find out more

We get to serve an amazing 25 million customers each month in the UK.

Find out more
A new kind of hotel from Premier Inn

A new kind of hotel from Premier Inn

The first ZIP will be opening in Cardiff March 2019, with more coming soon. Keep your eyes peeled for a ZIP near you.