Marketing Manager | Dunstable | 6 Month Fixed Term Contract
The role of the Marketing Manager is to manage planning all aspects of communications to drive Customer Experience journeys, with a key focus on automation, optimisation and opportunity development. The channel scope extends across Email, SMS, Push, Programmatic and Social and will also inform requirements for other channels eg PPC and web merchandising as appropriate.
The Marketing Manager will own one of the key customer journeys – Pre- and in-stay, Post- and Next-stay, or B2B. They will be responsible for deciding how and when customers should be communicated with. This could be in reference to a new proposition/product or simply information about existing bookings.
The role will be responsible for ensuring that our customers are delivered the right message through the right channel at the right time in order to maximise revenue and customer experience. This will be achieved by planning and optimising automated/personalised customer journeys founded on data driven insight to deliver the next best action to our customers.
What you’ll be doing:
What we’d like you to have:
Whitbread is an inclusive employer, strongly believing that everyone is unique and there should be no limits to ambition. We welcome your application whatever your background or situation. We are open to flexible working and, where possible, will try to support this.
31 Jan 2020