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Marketing Manager

Contract type

Permanent, Fixed Term

Category

Various

Location

Dunstable

Marketing Manager

Marketing Manager | Dunstable | 6 Month Fixed Term Contract

 

The role of the Marketing Manager is to manage planning all aspects of communications to drive Customer Experience journeys, with a key focus on automation, optimisation and opportunity development. The channel scope extends across Email, SMS, Push, Programmatic and Social and will also inform requirements for other channels eg PPC and web merchandising as appropriate.

The Marketing Manager will own one of the key customer journeys – Pre- and in-stay, Post- and Next-stay, or B2B. They will be responsible for deciding how and when customers should be communicated with. This could be in reference to a new proposition/product or simply information about existing bookings.

The role will be responsible for ensuring that our customers are delivered the right message through the right channel at the right time in order to maximise revenue and customer experience. This will be achieved by planning and optimising automated/personalised customer journeys founded on data driven insight to deliver the next best action to our customers.

 

What you’ll be doing:

  • Own the structure and strategy and digital marketing activity plan for relevant direct to customer automated journeys across Pre-/In-stay, Post-/Next-Stay, B2B.
  • Own the development of materials for internal teams to enable effective sales and customer relationships.
  • Own the optimisation of specific direct to customer automated journeys.
  • Own the integration of new products/propositions and services within the customer automated journeys.

 

What we’d like you to have:

  • Demonstrable experience in managing online and offline marketing campaigns involving relevant channels (email, SMS, push, programmatic, social, events, direct marketing, etc)
  • Multichannel and marketing campaign experience
  • Commercially Focussed
  • Experience of Customer Journey automation
  • It would be great to if you had an understanding of Adobe Marketing Cloud technology

 

 

 

 

Whitbread is an inclusive employer, strongly believing that everyone is unique and there should be no limits to ambition. We welcome your application whatever your background or situation. We are open to flexible working and, where possible, will try to support this.

Job ref:

675860-1629

Advertised:

31 Jan 2020

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