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Insight Analyst

Contract type



Marketing, Communications, Insight & PR Strategy



As part of Restaurants Marketing team, the Insight Analyst role will be responsible for delivering customer analysis for the Restaurants business with the aim of driving commercially successful action...

Insight/BI Analyst, Restaurants Marketing


£Competitive, up to 10% bonus and benefits

As part of Restaurants Marketing team, the Insight Analyst role will be responsible for delivering customer analysis for the Restaurants business with the aim of driving commercially successful actions. This role will be integral in representing the voice of the customer across the Restaurants business to ensure they remain at the heart of our decision making. This role will assist in developing, embedding and continuously improving the quality of guest insights to inform the customer plan, proposition development, operational priorities and commercial decision-making.

We are the UK's leading hospitality company, a FTSE 100 organisation with over 35,000 employees worldwide, and for the last 9 years running we have been recognised as a ‘Top Employer’ by the Top Employers Institute

Owning successful brands such as Premier Inn and hub by Premier Inn, we have over 750 hotels and over 70,000 rooms across the UK, Germany and the Middle East. We are also proud to own over 420 restaurants across the UK including Beefeater and our newer brands Bar + Block and Cookhouse & Pub. With exciting plans to innovate and grow our core UK and international business, and always keeping our customers at the heart of what we do, there has never been a more exciting time to join Whitbread!

What you will be doing:

  • Driving adoption and utilisation of guest insight in the Restaurant team
  • Working with the Insight team and wider business to ensure all insight gathering and reporting is fit for purpose and drives action
  • Supporting teams using self-service data analytics to drive efficient development of queries and ad-hoc reporting
  • Help define KPI’s, set up reporting processes and cascade results for all business-critical programmes and projects
  • Additionally responsible for:
  • Manipulating and reporting on clarabridge data
  • Monthly MCA data reporting
  • Trial reporting
  • Ad hoc analysis
  • Finding insight in the data proactively and investigating potential opportunities for the business
  • Developing new sources of insight e.g. Trip advisor, Google, complaints data
  • Dashboarding and automating

Why we’d love you to apply:

  • Strong analytical capabilities and able to extrapolate the ‘so what’ from multiple quantitative sources
  • Strong excel skills and experience at building dashboards. Ideally with the capability to use wider analytics like R, Python etc Experienced in power BI
  • Eloquent writing style, allowing for well written, insightful papers that tell an easy story for the business to assimilate
  • Articulate presenter
  • Self-starter, happy to learn on the job

In return, we will offer you:

  • A market competitive base salary
  • Up to 10% annual bonus
  • Sharesave scheme
  • A collaborative work culture that focuses on enabling your success and continuing your personal development
  • A genuine flexible working policy
  • Individual BUPA healthcare
  • Optional contributory pension matched up to 10%
  • Free parking across our Head Office campus
  • Subsidised restaurant
  • Up to 25% discount off our brands
  • Perks at work




Whitbread is an inclusive employer, strongly believing that everyone is unique and there should be no limits to ambition. We welcome your application whatever your background or situation. We are open to flexible working and, where possible, will try to support this.

Job ref:



27 Aug 2019

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