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Senior PPC Executive - £Multi-Million Budgets

Contract type

Permanent

Category

Digital & eCommerce

Location

Central London

Senior PPC Executive #LI-CB1 Do you want to work for one of the biggest digital hubs in London, managing £multi-million budgets and exposure to our international expansion plans? Do you want to work...

Senior PPC Executive #LI-CB1

Do you want to work for one of the biggest digital hubs in London, managing £multi-million budgets and exposure to our international expansion plans? Do you want to work in a non-corporate, flexible environment in an amazing location in central London (or from your sofa if you don’t have any meetings!).

As the way our consumers book their business and leisure activities changes, investment in Digital is central to our business strategy. Part of Whitbread, A FTSE 100 Company and recently voted ‘top 10’ employer we have the size and scale to develop and enhance your career at pace, whilst still operating in an innovative, flexible and truly inclusive environment – where you’ll be working with a group of brilliant minds and highly skilled creative individuals. Best of all, for a company that genuinely cares - about its customers, its people and the world around it. So, you can do great things and feel good about them. We support Great Ormond Street Hospital in a big way and have raised over £7.5m to build a new state-of-the–art clinical building.

The job

Our PPC Team are seeking several new, senior candidates to manage some huge budgets and help us push forward with our international expansion plans. If you're looking for a structured career path in a company where Digital is at the forefront, then this could be the perfect opportunity for you!

Within this role you will independently design, launch and manage campaigns across Google, Bing and other search engines and manage the creation of keyword lists using KW planner and SEM Rush; and monitor keyword bids, budget caps, impression share, quality score and other core metrics.

You will provide creative copy suggestions and wireframe landing page ideas and support budget optimization across channel for best return on investment. You will help build and refine strategy by conducting audits and to fill in gaps either via scripts or better process that will allow the acquisition team to succeed, you will also be responsible for conducting internal and market analysis through faster reporting to identify key areas of trading and help build more contexts at the current state of the market.

You are…

Experienced in PPC/SEM

Adwords and Bing certified

A strong user of Excel and data platforms such as Google Analytics

Campaign and audience creation as well as campaign management in Google/Bing as well as 3rd Part tools like Marin, Double click or Kenshoo.

We are Premier Inn

We’re the UK's largest hotel chain with over 750 sites the length and breadth of the country. We’re also top-rated - Which? Travel Brand of the Year 2016 and #1 Recommended Provider as well as TripAdvisor Certificate of Excellence awards for 621 of our hotels. We’ve gone global too with hotels in Germany and the Middle East and have a new innovative brand in shape of hub by Premier Inn.

Whitbread is an inclusive employer, strongly believing that everyone is unique and there should be no limits to ambition. We welcome your application whatever your background or situation. We are open to flexible working and, where possible, will try to support this.

Whitbread is an inclusive employer, strongly believing that everyone is unique and there should be no limits to ambition. We welcome your application whatever your background or situation. We are open to flexible working and, where possible, will try to support this.

Job ref:

621773-1629

Advertised:

24 Jan 2019

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