12 month Fixed Term Contract Location Holborn Hybrid working 3 days a week in the office
As Copywriter across the Premier Inn and hub by Premier Inn brands, you’ll be responsible for developing innovative concepts and delivering exceptional creative campaigns across digital, social, print and advertising channels. Working in the Creative team, you’ll support the Design Manager in bringing our brands to life with compelling copy and ideas.
What You’ll Be Doing
Lead the Tone of Voice (TOV) and copywriting for all Leisure brand and marketing communications, taking briefs from Brand Marketing and Proposition teams.
Own the full creative process — from initial ideas and research through to developing concepts, presenting copy, and delivering final outputs.
Conduct market and competitor research to inform creative direction and ensure our brands remain relevant and competitive.
Act as a brand guardian, ensuring consistent TOV, clear brand values, and strong engagement across all channels and teams.
Collaborate with stakeholders and partner agencies, presenting concepts and guiding them through the creative process.
Why You'll Love it here
Bonus: up to 15%
Pension: Up to 10% Matched
Private Healthcare: You and your family
Discount: Up to 65% off Hotel stays and 25% off our restaurants
What you'll need
Experience of Integrated campaign development
Proven experience of working with Lifestyle brands
Capabilities and constraints of different marketing channels (web, print, social, TV, outdoor etc)
Brand and tone of voice application
Understanding of a broad range of Digital and traditional communication methods
We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.
Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.
Job ref: 133808-4492
Advertised: 16 Jan 2026
Application closed: 31 Jan 2026
