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Web Analyst

Contract type: Permanent

Category: Customer Marketing

Location: London Holborn

Whitbread have an exciting opportunity for an Digital Web Analyst to join our amazing E-Commerce Team in London (Holborn)

Web Analyst - Permanent - London - Hybrid Working

This role is expected to provide critical analytical decision support that will ultimately drive improved sales and gross profit performance for Premier Inn. This impact will be delivered through supporting analytical workstreams across a wide range of Premier Inn Commercial, B2B, Marketing, CRM and Business Development projects.

Practically, this will involve working closely with colleagues and senior stakeholders in other functions and drawing on a range of internal and external commercial data sources (e.g. web, transactional, customer records) and analytical tools and techniques.

 

Main Responsibilities:

- Complete detailed analysis of digital performance, considering web analytic trends by analysing traffic, conversion, revenue, booking metrics and drivers of performance

- Develop reporting frameworks to support monitoring of specific commercial, marketing, eCRM and onsite user experience programmes and trials. Complete detailed analysis associated with projects to prove benefit of key commercial programmes

-To support commercial decision making and delivery of key projects by:

  • Data driven evaluation of commercial initiatives and projects
  • Complete detailed analysis of digital performance, considering web analytic trends by analysing traffic, conversion, revenue, booking metrics and drivers of performance
  • End-to-end support to ensure commercial initiatives are fully understood and to minimise any risk associated to their delivery
  • Support analysis within testing and iterative optimisation workstreams
  • Support the roadmap of optimisation of marketing (digital acquisition channels or CRM campaigns and workflows) or digital properties (PI website and apps) by designing robust tests and providing actionable insights and recommendations.
  • Championing the use of digital data sets and tools to colleagues outside of Digital Analytics

 

Why we'd like to hear from you/Required Experience:

  • Experience (minimum 1 year) of working in a highly analytical role – corporate or consulting/ professional services
  • Advanced excel, basic statistical techniques
  • Highly numerate, ability to manipulate and draw conclusions from data
  • Highly committed and willing to learn.
  • Educated to University level - with a degree in a science/ engineering/economics/maths discipline OR relevant academic qualification with related work experience (e.g. apprenticeship, National Diploma etc).

 

What we can offer in return:

  • up to 10% Annual Bonus
  • Sharesave scheme
  • A collaborative work culture that focuses on enabling your success and continuing your personal development
  • A genuine flexible working policy
  • Individual BUPA healthcare
  • Optional contributory pension matched up to 10%
  • Up to 25% discount off our brands
  • Perks at work

#LI-AT1

We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcome your application whatever your background or situation.

Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQ+ community (those who identify as lesbian, gay, bi, trans, and non-binary or those who use a different LGBTQ+ term), are strongly encouraged to build a career with us. We are open to part-time and flexible working and, where possible, will try to support this.

Job ref: 765865-1629
Advertised: 08 Aug 2022

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A new kind of hotel for Premier Inn

A new kind of hotel for Premier Inn

The first ZIP will be opening in Cardiff March 2019, with more coming soon. Keep your eyes peeled for a ZIP near you.